Social Media and Consumers' Countervailing Power: The Cottage Cheese Boycott (Igal Hendel)

Date of the event: 08/12/2014 - 16:00

FGV/EPGE - Brazilian School of Economics and Finance promoted, on 12th of August of 2014, the seminar "Social Media and Consumers' Countervailing Power: The Cottage Cheese Boycott" presented by Professor Igal Hendel (Northwestern University), hosted by Professor André Trindade, in Auditorium 2, located at Fundação Getúlio Vargas, 11th floor - Praia de Botafogo, 190.

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